A Philadelphia Internet Marketing Agency

Our Philadelphia based Internet Marketing Agency takes internet marketing seriously. We fully understand that a thorough internet marketing strategy is key when it comes to building a new business, or expanding your established business. From the many facets of inbound marketing, the intricacies of SEO, and the proven return value of PPC (pay-per-click) campaigns; our marketing consultants are readily equipped with the knowledge and the experience to give your business that extra boost through a strategic internet marketing campaign.

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Expanding Your Reach

Internet Marketing is an effective way of reaching a large number of people in a short amount of time with little physical effort. By strategically constructing ads and having them displayed in high traffic mediums, such as social media and search engine results, can have a huge impact on the amount of traffic is being driven to your business website. While a strong approach to SEO for the purpose of building your rank organically is crucially important, it is a process that takes time and patience. Paid advertising can return results at a much faster rate, and bring in valuable leads when you need them.

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Internet Marketing in Philadelphia

An image of a marketing campaign on a computer monitorA well-planned, budgeted online advertising campaign is an excellent way to drive business prospects to your website, and to gain increased exposure for your business. There are many different online advertising platforms, each with their own pricing and terms. These platforms include Google, Bing, Yahoo, Social Media, and others. Our Philadelphia internet marketing agency can assist you with choosing the most profitable platforms for your specific type of business. We also specialize in managing your internet marketing campaigns for you, so that you are free to focus on delivering the best products and services experience for your customers and clients. We are able to build online advertising campaigns that will fit any budget. If you are looking for a way to increase the number of visitors that your business is attracting, then let’s discuss your internet marketing options, and get your business set up with a campaign that will produce results.

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PPC Advertising

PPC advertising is one of the main inclusions in search engine results. PPC is an effective way to produce fast results and generate a high amount of traffic to your business website. Through the advertising interface of the main search engines, we are able to target specific variables for your ads. These variables include: location, people demographics, and even on which devices your ads will be displayed. Through extensive research and data collection, our internet marketing team can build a strategic PPC campaign that will produce results for your business.

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Organic Advertising

The other main inclusion in search engine results are the organic results generated by the search engines according to a websites page rank and domain authority. The invaluable ability to appear at the top of these results is obtained through a solid [**SEO strategy**]. Our internet marketing agency is ready and able to get your business on the right track to building page rank by developing and implementing optimization efforts that are designed and built specifically for your business.

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Social Media Advertising

Another form of PPC advertising is Social Media Advertising. We can build profitable text and image advertisements to be displayed on Facebook, Twitter and LinkedIn, which will reach your targeted audience on an even broader scale; far wider than what would be reached with just a search engine campaign. We will track any and all activity on your social media campaigns, and offer you detailed reports so you can easily see how your PPC campaigns are performing.

Need more information about paid advertising campaigns?

Don’t hesitate to contact our internet marketing agency in Philadelphia, and speak to a marketing consultant.

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Inbound Marketing

Our internet marketing agency knows that a well-planned and thoroughly optimized inbound marketing strategy is a crucial, must-have foundation for any paid advertising campaign; whether it be PPC advertising or social media advertising.

In the old days, businesses had to go to great effort to try to “chase down” potential leads and drum up sparse business prospects. Usually these efforts were short lived and failed to earn loyal long-term customers and clients. Fortunately, there is a newer, more effective approach. Inbound marketing is the process of attracting the attention of potential customers, and pull them to your business through specific strategies which involve a strong focus in areas such as SEO, blogging, website layout, social media publishing, and more. When it comes to inbound marketing, content is king. We can help you implement a content strategy that can produce excellent results.

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Search Engine Optimization

One of the strongest approaches to an effective inbound marketing strategy is a detailed focus on SEO. Having your website and its content optimized for search engines can eventually have your website climbing the ranks of displayed search engine results when potential customers are searching for a particular product or service. There are many aspects of SEO, and when each are utilized properly and are set up to work together in uniform, they can produce invaluable results for your business.

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Content Strategy

An extremely effective method of driving traffic to your website is posting regular, quality content to your website, blog, and social media platforms. Google and the other search engines place quite a bit of value in regularly updated content, and award this with higher rank in search results. Our internet marketing agency can build a profitable content strategy for your business, and post fresh content to your social media accounts, your blog, and other outlets in order to assist in building that rank. Content is king in the SEO business, and we help you take advantage of all the returns that a solid content strategy has to offer.

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Social Media

Social media is a valuable tool that can be used to drive visitors to your website, and can also put a more personal face to your business through customer and client interactions and by posting pertinent information that those customers and clients find useful. A well planned social media content strategy can give your business the upper hand in its inbound marketing endeavors and in many other aspects of online presence and focused marketing strategies.

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Website Design

Your website is your number one visual marketing tool. A well designed website layout can mean the difference between a visitor leaving your website, or, instead, clicking through to conversion. Lloydnet Tech can turn your website into an inbound marketing tool that works for your business and gives the other processes the support they need to fulfill their purpose. We will design your layout so that it is found most appealing by your target audience, and allow it to display the information in a way that draws them to your products and services.

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Our Philadelphia internet marketing consultants would love to discuss your project, and work with you to implement a strategic internet marketing campaign that will help your business achieve maximum exposure.

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Our Internet Marketing Process

When it comes to paid internet advertising, our internet marketing team take a simple, direct approach to researching and building your ads. Our goal is to provide you with a large volume of website traffic, and PPC ads have the potential to do just that if the preparation and execution are done properly.

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Our first step is to identify the end targets in several categories. These categories include location (locally and nationally), age and gender demographic, and preferred devices. We then research each individual category and, after compiling that information, we decide which advertising mediums will prove to be the most valuable in their returns.

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Through detailed research, our internet marketing team will create a list of highly searched keywords that we will target with your paid ads. We filter this list until we have several valuable keywords that we will utilize when creating your PPC ads. We evaluate each keyword against competition factors to confirm the immediate value of each keyword.

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Using targeting data and keyword research, we then compile all the information, and builds PPC text ads that will appear in search results, and will attract and engage your target audience. These ads are created solely for the purpose of driving large volumes of traffic to your website, and, depending on your budget, have potential to produce fast results.

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We upload the PPC ads to the advertising interface, and we closely monitor any and all activity in the days and weeks following their release. We track the data and, from that, we are able to tweak or adjust any necessary parameters to keep your ad returns consistent and profitable. We also provide you with detailed reports of any activity on your ads.

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Management and Reports

With each internet marketing campaign we undertake, we manage each aspect with care and drive no matter what your budget or situation. Our goal is for your business to succeed and we work very hard to make that a reality.

Each account receives detailed reports on the activity that their PPC advertising has generated. We track traffic, conversions and bounces, and we work with you to adjust strategies when necessary so that your investment is producing consistent results for your business.

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